Hi, I'm Debbie Chew

Digital PR and SEO for B2B SaaS

Your in-house team knows Digital PR matters. I help you do it. I work directly with B2B SaaS marketing teams as an embedded Digital PR and SEO partner, handling strategy, execution, and the coverage that builds authority in search and AI.

Services

From execution to strategy.

The work that compounds.

Digital PR

Earned coverage that builds authority and links

Digital PR for B2B SaaS looks different from e-commerce. It's research reports, expert quotes, and data-driven angles that earn placements in the publications your buyers actually read.

  • Story angles and data hooks
  • Relationship building with journalists
  • Reporting on impact
SEO and AEO

Show up for keywords and prompts that matter

From content strategy to technical audits, I focus on the SEO work that drives AI visibility, qualified traffic, and leads, not just vanity KPIs that look good in a report.

  • Site and competitor audits
  • AEO experimentation and testing
  • Editorial planning and operations
Integrated marketing strategy

Get organic, paid, and earned working together

Most marketing teams run their channels in parallel. I build the strategy and systems that get them feeding into each other, so a Digital PR campaign becomes a revenue-driving asset, and content becomes a mention-building engine.

  • Channel audit
  • Integrated campaign architecture
  • Strategic advisory
Talks

Speaking on SEO, Digital PR, and the future of search.

20262 Truths and a Lie About Digital PRMozCon · New YorkSlides
2025Breaking Free from Imposter Syndrome and PerfectionismWTS Fest · PortlandSlides
2023Say No to Link Spam: How to Build Non-Spammy LinksSearchLove · San DiegoSlides
2022How to Capitalize on the Link Potential of a Research ReportMozCon · SeattleWatch
Debbie Chew speaking at an industry event
Tools

Tools I've built for SEOs.

If a picture is worth a thousand words, a tool is worth a stack of pictures.

SEO conferences map 2026

Looking for your next SEO conference? Browse SEO events around the globe to find the right one for you.

Non-commodity content types

Some content formats are more prone to becoming commodity content than others. This tool helps you understand what it takes to create non-commodity content.

More tools coming soon...

Stay tuned.

About
Debbie Chew in the Wix SEO course

Who is Debbie Chew?

Debbie Chew is a Digital PR and SEO practitioner with 12+ years working with B2B SaaS companies. She's built in-house link building teams, run Digital PR campaigns that earned coverage from major publications, and created original research reports, including collaborations with companies like Google Cloud and WeWork.

She also taught the off-site SEO module for the Wix SEO course, covering link building and Digital PR, and have spoken at various industry events. Today she work alongside in-house marketing teams as a Digital PR and SEO consultant. Debbie is currently also a full-time SEO contractor at Stripe.

Let's talk

Marketing is happening, but results aren't? Let's change that.

I work with a small number of B2B SaaS teams at a time, so the work stays focused and the results are real. If you're looking for a Digital PR, SEO, or integrated marketing partner, start with a 30-minute intro.

Debbie Chew speaking at MozCon
Services
Or, message me on LinkedIn