I’m Debbie, and
I’m an SEO and Digital PR consultant.

There’s a lot of noise on the internet. I help brands get found online to scale their business through digital marketing. I also help other marketers get better at content marketing and SEO.

Let’s Talk

Companies I’ve worked with

dialpad logo 2c light
wix logo black 1
arc dev logo
codementor seeklogo

I Help Businesses Reach Their Audience

Whether it’s on Google, YouTube, or ChatGPT (and other LLMs), I’ll work with you to identify the right channels to invest in and how to optimize for each.

SEO

From creating an SEO strategy and auditing your website for technical issues to writing detailed content briefs and building high quality backlinks, I’m experienced with many areas within SEO.

Digital PR

I’ve run digital PR campaigns earning press mentions and links. I’ve also created linkable assets like research reports in collaboration with companies like WeWork and Google Cloud.

Digital Marketing

My background is in content marketing and distribution, so I’ve managed social media accounts and engaged in communities within Slack and Reddit. I also have experience with running CPC and paid social ads.

About Debbie

I’m an organic growth strategist with 11+ years driving results across a wide range of digital channels. While my core expertise is in content marketing and SEO, I’ve led campaigns across social media, digital PR, paid search, and online events. I’m currently leading high-impact SEO initiatives as a full-time contractor at Stripe.

I specialize in B2B and SaaS SEO for late-stage tech startups. As the former SEO team lead at Dialpad, I drove organic acquisition through conversion-focused SEO content, demand generation with original research reports, and scaled the in-house link building team. I’ve also provided SEO consulting to startups and small businesses across health, legal, and logistics sectors.

Having learned so much from other marketers, I’m a strong believer in paying it forward. You’ll find me speaking at industry conferences and webinars, contributing to the Wix SEO hub and SEO video course, posting regularly on LinkedIn and X, and sharing deeper insights through my newsletter.

debbie chew speaking at mozcon 2022 on digital pr and link building

My Writing


Here are the latest articles I’ve written. For my short-form writing around SEO and digital marketing, follow me on LinkedIn. I also publish a Substack newsletter about SEO philosophy.

Your guide to the first 90 days in a new SEO job

Link building for SaaS

How to measure your link building

Why link building is important and how to get started

The truth about link building for SMBs: 6 myths and misconceptions

How to Ace Your Marketing Interview Project Proposal

Also Featured in


Gray Dot Co., What’s the State of SEO Product Management?
SEO in 2025, Use your first-party data to your advantage
Ahrefs, 11 Creative Marketing Ideas
BuzzSumo, 18 Examples Of Awesome B2B Content Marketing

“SEOs should focus on monitoring how search behavior changes for your customers. What are they using LLMs for today and what aren’t they using LLMs for.”


– Debbie Chew on “The hard things (about SEO)“

debbie chew wts fest portland speaking compressed
Photo credit: Darla Maxine

My Speaking


A curated collection of conferences, webinars, and courses that I’ve done.

2025 – Breaking Free from Imposter Syndrome and Perfectionism. Talk for Women in Tech SEO, Portland

2025 – Rising to the challenges of enterprise SEO. Podcast for Jolly SEO

2024 – How to become an SEO professional. Webinar for SEO Video Show

2024 – Link building. Course instructor for Wix

2023 – Say No to Link Spam: How to Build Non-Spammy Links.
Talk for SearchLove

2022 – How to Capitalize on the Link Potential of a Research Report. Talk for MozCon

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©2025 Debbie Chew