You’ve probably received emails trying to sell “high DA links”. They’re like a rite of passage for SEOs. But there must be a better way to get these types of links at scale, without going against Google’s guidelines, right? Of course! I’ve shared the link building tactics that I recommend, and in this post, I’m […]
How to Create a Research Report That Attracts Backlinks Read More »
Link building is difficult. There are so many tactics you can try, but what actually works? And how do you build links when so many people see link building emails as spam? I’ve run many link building projects in my career, and in this post, I’m not going to talk about “what is link building”
Link Building Tactics That Actually Work Read More »
Last month, I saw an analogy that I absolutely loved. Before this, I’ve always thought of indexing as the library book catalog. To make sure that the content on your website appears in the catalog, you need to make sure your technical SEO is done properly. That way, once your site and pages are indexed,
SEO explained: Google is a librarian Read More »
On Twitter, Chris Tweten asked, “What’s the fastest way to level up as a copywriter?” The answer? Write more (and read more). Good copywriting means writing something that resonates with a reader. Word choice, word order, sentence structure, length — amongst many other factors — are all important. If you want to quickly improve in
How to be a better copywriter Read More »
