Words I've written.
SEO Philosophy #4: What Makes a Good SEO?
Drawing the line between vibe SEOs chasing hacks and vanity metrics, and thrive SEOs who set new standards and know how to push back.
Read blogSEO Philosophy #3: What's the Meaning of Search Engines?
A spicier take on why Google has little incentive to fix AI Overviews, and why the era of the search engine as we know it may be ending.
Read blogSEO Philosophy #2: The Hard Things
Why the hardest part of SEO was never the technical work, and the four soft-skill areas that will keep you valuable as AI takes over the rest.
Read blogSEO Philosophy #1: SEO Is Evolving Rapidly, Don't Fall Behind
A short nudge for SEOs still on the fence about using AI day to day, and one prompt to help you get started this week.
Read blogHow to Create a Research Report That Attracts Backlinks
A MozCon-based walkthrough for turning original research into a story journalists actually want to cite.
Read blogSEO Explained: Google Is a Librarian
A librarian analogy for explaining crawling, indexing, ranking, and the three pillars of SEO to anyone new to the field.
Read blogHow to Be a Better Copywriter
A quick primer on sharpening your copy through constraints, audience focus, and a steady diet of reading and rewriting.
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