If you haven't started to use AI to augment your skills as an SEO, you will fall behind. For SEOs at the top of their game, there isn't a single person that doesn't use ChatGPT/Gemini/Claude, etc.
"We will get to the point where AI completely augments us and makes us far better at everything that we do." — @Marie_Haynes
Before COVID, the future of work was remote work. Now, the future of work is AI-augmented work.
Use AI to be **more** productive 🎯
Use AI to be **more** creative 🎨
As SEOs, we are expert optimizers. Why wouldn't you use one of the best tools out there to **better optimize how you work and think** (in a responsible manner and with awareness of its limitations)?
It's time to stop debating about "SEO vs GEO vs LLMO". It's time to get your hands dirty.
**Thought prompt**: How can you start using AI in the next day/week/month to help you do one specific task?
*(Not sure where to start? Get AI to help you figure it out!)*
Yours truly, Debbie Chew
*Originally published on [Substack](https://seophilosophy.substack.com/p/1-seo-is-evolving-rapidly-dont-fall).*